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David Loftus is already a legend. Named as one of the 100 most influential photographers of all time, his understated and inviting approach to his art has revolutionised food photography.
Through his lens, a simple meal becomes a still life of extraordinary beauty. Honesty and fidelity to ingredients have always been central to the Loftus vision. Not that he’s overly serious. Carefree is a key note. And food that looks flawless can also look unnatural. So Loftus saves perfection for his technical skills. These, of course, are second to none.
He’s a role model to today’s kitchen heroes. World-famous chefs like Jamie Oliver, Martha Stewart and Heston Blumenthal have come to depend on his unconventional and inviting take on life. They know Loftus will always find a way to make what’s already special into something unique.